Pay It Forward Campaign Tool Kit

You are key to the success of this fundraising campaign and we want to help you every step of the way.

  1. Create Your Fundraising Page
  2. Tell Everyone
  3. Thank Your Donors
  4. Update Your Donors on Your Progress

1. Create your Fundraising page

  1. Click here to create your own fundraising page.

  2. Fill in the blanks and upload a photo.  Feel free to edit the text on your page to make it as personable as possible.

  3. Remember, you can edit your campaign page at any time.

2. tELL EVERYONE

Share your campaign page on social media and through email with your friends and clients.  On your fundraising page there is a link at the top of the page to "Donor Ask Templates."  Copy and paste the information below to send out to your contacts or post to your social media.

Sample Email

Subject: Help me help childbearing families

Hi All,

I wanted to do something good and make the world a better place. I know how important quality birth center care options are and I want to help support women and families.

That's why I created a fundraiser page to support the AABC Foundation and their campaign to fund initiatives to grow more birth centers to serve more families.

Check out my fundraising page and please consider making a donation <link to your fundraising page> to help me reach my goal of <insert your goal>.

Give today. <link to your fundraising page>

Giving online is easy and fast, and your support will make a real difference. I appreciate your help!

Sample social post

I just started a fundraiser for AABC Foundation! Help me reach my goal to fund initiatives to grow more birth centers: #payitforward

3. Thank your donors

All donors automatically will receive an acknowledgement from Network for Good (our giving platform).  

Donors will have the option of whether or not to share their information with you when they donate.  If they choose to share with you, you will receive an email notification from Network for Good that they donated to your fundraising page. Be sure to thank them for their generosity.

Sample Email

Subject: Thanks for being generous!

Hi <insert Donor Name>,

Thank you so much for your generous donation to my fundraising campaign for the AABC Foundation. Because of you, we'll be able to fund initiatives to grow more birth centers to serve more families. You're not only helping me to reach my fundraising goal, but you're making a real difference for childbearing families.

This is such a worthy cause and I'm proud that we're on the same team.

I'll keep you posted on our progress. In the meantime, I recommend that you check out the AABC Foundation. They're doing great work.

Thanks again for your donation!

Sample social post

You're amazing--making a difference. Thanks to all who donated to my fundraiser so far! #payitforward

4. Update Your Donors on Your Progress

Send periodic updates to your donors on your progress.   On your fundraising page there is a link at the top of the page to "Send Project Updates."  Open the link and type your message in the box and click "send update." It's that simple!

Questions?

Contact Linda Baysore at the AABC Foundation by email or phone (215.234.8068).


I support the AABC Foundation because of my passion for empowering women as the decision makers through pregnancy and childbirth.
— Paula Meyer, Birth Doula